After 25 successful years as a corporate brand strategist, I struggled with feeling irrelevant, powerless, purposeless and bored in my career and in my own life. I'd bought into the lie that as I lived longer, I was worth less. And although I constantly wrestled with the idea of doing something bigger, better, and truly significant, I wondered if my best work was behind me... If my ship had sailed.
And then in 2015, at 47 years old, I had a break-through (following a break-down) about my potential as a midlife woman. I came to understand that midlife, for women, is PrimeTime. In midlife we're the BEST we've ever been. It's our 8-11 time-slot! Our chance at the big show!
But as I talked with with hundreds of PrimeTime women in research for my book, Hot Flashes, Carpool, and Dirty Martinis--The Quintessential Guide for Turning Midlife into PrimeTime, I found that (like me) so many bright and vibrant women were running re-runs in PrimeTime! These were women who had mastery, insight, power and potential, but didn't know how to pivot to something that filled them up. Women who were always right on the verge of that "something bigger and better," but never made the move.
I also came to understand that we’re all
plagued by some pretty nasty beliefs about our value and capacity as we age.
So I closed down my corporate branding agency, and created something specifically for PrimeTime women. It’s equal parts strategy and soul-searching. It’s rooted in self-confidence and resilience every bit as much as tactics and messaging. It's an approach to personal branding that lets us step into the starring roles in our own lives and OWN them.
At 52, I'm no longer on the verge. I’m playing right to my edge.
Here’s the great news: you can, too. This is your PrimeTime.